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:: Volume 5, Issue 15 (8-2016) ::
mieaoi 2016, 5(15): 177-191 Back to browse issues page
Evaluating Barriers and development challenges credit cards in Iran by introducing credit cards in motivational factors for usage and ownership
Abstract:   (5814 Views)

In our day of age, the rapid growth of technological improvements has brought a different view and more competition to the banking sector. It is apparent that the institutions that are unable to keep up with these technological improvements of electronic banking are faced with the danger of not being able to compete. In other words, electronic banking reshaped the competitive environment by increasing convenience of meeting customer needs and wants in terms of time and location. Therefore, electronic banking became the key of gaining competitive edge in banking sector. An important part of electronic banking is the credit card. The main objective of this study is the first to investigate the situation in Iran and credit cards in comparison with some European countries, In the second part, according to the statistical society, including credit card holders in the city of Tehran banks to identify motivational factors affecting credit card ownership (determining factors of how to become the owner of a credit card), In the third part of the fundamental challenges regarding Iran's development of these cards in the country and finally gathering of research is presented

Keywords: credit card, motivating factors, usage and ownership, Obstacles to Development, city of Tehran banks
Full-Text [PDF 488 kb]   (1540 Downloads)    
Article type: Research | Subject: Special
Received: 2016/09/6 | Accepted: 2016/09/6 | Published: 2016/09/6
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Evaluating Barriers and development challenges credit cards in Iran by introducing credit cards in motivational factors for usage and ownership. mieaoi 2016; 5 (15) :177-191
URL: http://mieaoi.ir/article-1-326-en.html


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Volume 5, Issue 15 (8-2016) Back to browse issues page
نشریه اقتصاد و بانکداری اسلامی Islamic Economics and Banking
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