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Designing and explaining the evaluation model of fintech executive policy in National Bank
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Vahid Moradi1   , Changiz Mohammadizadeh,2 , Ali Farhadi Mahalli3 |
1- Ph.D. Student, Department of Public Administration, Sari Branch, Islamic Azad University, Sari, Iran
2- Assistant Proffesor, Department of Public Administration, Sari Branch, Islamic Azad University, Sari, Iran , changizmohamadizadeh@gmail.com
3- Assistant Proffesor, Department of Public Administration, Gorgan Branch, Islamic Azad University, Gorgan, Iran |
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Abstract: (922 Views) |
The present study was conducted with the aim of designing and explaining the evaluation model of fintech executive policy in National Bank. This research is based on the purpose of a developmental-applied study and based on the method of data collection, it is a non-experimental (descriptive) study of cross-sectional survey type. Also, in this study, a mixed research method (qualitative-quantitative) was used. The tool for collecting data in the qualitative part is a semi-structured interview and in the quantitative part is a Likert scale questionnaire. The Holstein coefficient was used to validate the qualitative part, and the quantitative part was validated using convergent validity, composite reliability and Cronbach's alpha. The statistical population in the qualitative section includes university professors and managers of National Bank who were selected by purposeful sampling method and theoretical saturation was achieved with 17 interviews. The statistical population of the quantitative part includes the managers and experts of National Bank branches in Tehran. The sample size was determined by Cochran's formula of 293 people and sampling was done by cluster-random method. To analyze the data in the qualitative part, the method of qualitative analysis of the theme and MaxQDA software was used. In the quantitative part, partial least squares method and Smart PLS software were used to validate the model. The research findings showed that the evaluation of the external, internal environment and banking stakeholders affects the technology strategy and financial strategy. Financial and technological strategies also shape the fintech executive policy in the banking system and affect marketing, financial and social performance. Finally, the marketing, financial and social performance leads to the development of fintech in National Bank.
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Article number: 4 |
| Keywords: policy evaluation, fintech, banking industry |
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Full-Text [PDF 1145 kb]
(508 Downloads)
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Article type: Research |
Subject:
Special
Received: 2023/07/5 | Accepted: 2023/08/14 | Published: 2023/10/2
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