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Providing an optimal portfolio selection model using mental accounting
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Rasoul Khalili1   , Rasoul Abdi2 , Nader Rezai3 , Asgar Pakmaram4 |
1- Doctoral student of accounting, Bonab branch, Islamic Azad University, Bonab, Iran
2- Assistant Professor, Department of Accounting, Bonab Branch, Islamic Azad University, Bonab, Iran , rasool_abd@yahoo.com
3- Assistant Professor, Department of Accounting, Bonab Branch, Islamic Azad University, Bonab, Iran
4- Associate Professor, Department of Accounting, Bonab Branch, Islamic Azad University, Bonab, Iran |
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Abstract: (104 Views) |
The main goal of this research is to provide an optimal portfolio selection model using mental accounting. The present research is considered to be an applied research in terms of its purpose and a mixed research method in terms of its method. The tools of data collection include interviews and questionnaires, and the statistical population of the current research are stock market experts. Purposive sampling method was used to select sample people and for data analysis Smart PLS MAXQDA software and Excel were used. After completing the interviews and primary and central coding, the fuzzy Delphi method was used for the final screening of the codes extracted from the interviews. For this purpose, a questionnaire containing 46 influential indicators extracted from the interviews was provided to the members of the expert group and they were asked to express their opinion about each criterion in the form of verbal variables included in the questionnaire. Fuzzy Delphi results confirmed 40 out of 46 indicators and experts' consensus, which can explain the optimal portfolio selection model using mental accounting. In the following, the structural-interpretive model was used to draw the interrelationship and stratification of the variables. According to the results, level 12, in which criterion number 40 is the most influential level, directly affects the criteria of level 11. Level one is also chosen as the most effective level, which has 9 indicators. Also, the indicators that are on the same level have a mutual and reciprocal effect on each other. In the following, the results of confirmatory factor analysis were used for the validity and reliability of the measurement tool. The results of the first and second order factor analysis confirmed the validity of the measurement tools. |
Article number: 20 |
| Keywords: Fuzzy Delphi-optimal portfolio selection model, mental accounting |
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Full-Text [PDF 547 kb]
(33 Downloads)
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Article type: Research |
Subject:
Special
Received: 2023/12/18 | Accepted: 2025/02/19 | Published: 2024/02/29
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