1- Assistant Professor IAU 2- Assistant Professor IAU , yeganegi@iauz.ac.ir
Abstract: (672 Views)
Given the speed of globalization and the need for companies and countries to compete closely, managers need to be aware of the important and fundamental factors needed to transfer technology. The purpose of this study is to identify and rank the success factors of technology transfer in the Iran's banking industry. In this research, first, the criteria for success in technology transfer in the banking industry are identified. The analytic hierarchy process is used to rank these criteria. It is clear from the results that the ‘market needs’ with a weight of 0.121 is in the first priority. The ‘competitiveness’ with a weight of 0.105 is in the second priority. The ‘technology sustainability’ with a weight of 0.102 is in the third priority. The ‘scientific change’ with a weight of 0.086 is in the fourth priority. ‘Customer satisfaction’ with a weight of 0.078 is in the fifth priority. The ‘personal resources’ with a weight of 0.074 is in the sixth priority. ‘Reliability’ with a weight of 0.068 is in the seventh priority. The ‘cost-effectiveness’ with a weight of 0.067 is in the eighth priority. ‘Commitment’ with a weight of 0.059 is in the ninth priority. Indicators of “governmental control” and “strategic performance” with a weight of 0.053 are in the tenth priority.
Ebrahimi M, Yeganegi K. Identifying and ranking the success factors of technology transfer in Iran's banking industry. mieaoi 2023; 12 (42) : 10 URL: http://mieaoi.ir/article-1-1254-en.html
