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The impact of economic, social and lifestyle factors of citizens on the selection and consumption of Iranian and foreign goods
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Amirhooshang Boroni1   , Mahdi Rahmati2 , Eghbale Azizkhani3 |
1- phd student of Department of Sociology, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran.
2- Associate Professor, Department of Social Sciences, Faculty of Literature and Humanities, Gilan University, Gilan, Iran. , mahdi.rahmati@gmail.com
3- Assistant Professor, Department of Sociology, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran. |
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Abstract: (818 Views) |
The present study was conducted with the aim of investigating the impact of economic, social and lifestyle factors of citizens on the choice and consumption of Iranian and foreign goods in a quantitative way. The statistical population is all the visitors to the chain stores of Rasht city, which was estimated to be around 10,000 people based on daily estimates. The data of the research was collected through a questionnaire and with a sample size of 370 people using the cluster sampling method. In addition, based on 55 neighborhoods of Rasht city, random sampling of supermarkets was done in 20 neighborhoods and data collection was started in them. According to the findings of the research, the influence of reference groups and the high use of communication media have a positive effect on the willingness to consume foreign goods. Lifestyle is effective in the pattern of product consumption. People who buy from stores are more inclined to consume foreign goods. Based on the results of multiple regression of cultural capital variables, the use of communication media and lifestyle explain 29% of the changes in the consumption pattern. |
Article number: 6 |
| Keywords: consumption of goods, social factors, reference groups, economic status, lifestyle. |
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Full-Text [PDF 856 kb]
(317 Downloads)
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Article type: Research |
Subject:
General
Received: 2024/05/1 | Accepted: 2024/05/25 | Published: 2024/07/31
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