|
Designing and compiling the improvement of export economic performance (Case Study: small and medium-sized food companies)
|
Reza Ahadinejad1   , Vahidreza Mirabi2 , Esmael Hasanpoor ghoroghchi3 |
1- phD student of Management Department, Qeshm International Branch, Islamic Azad University, Tehran, Iran.
2- Associate Professor, Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran. , vah.mirabi@iautb.ac.ir
3- Assistant Professor, Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran. |
|
|
Abstract: (578 Views) |
In order to improve the export economic performance, it is necessary to have a detailed knowledge of the markets and competitors and then, by analyzing the markets and identifying opportunities and threats, provide appropriate strategies to strengthen exports, which includes improving the quality of products, increasing production efficiency, and using new technologies. and improving production and export processes. These measures, with the help of effective marketing strategies, appropriate financial facilities and support for the development of technology and innovation, can help improve export economic performance. average food) has been The statistical population of this research consists of two groups: 1- academic experts in the field of export, 2- personnel of small and medium export companies in Tehran province, the snowball method was used to select the sample in the qualitative population and the available sample method was used in the quantitative population. Finally, 20 experts and 217 personnel of small and medium export companies were selected as samples. The statistical results showed that 78 influencing variables influence international markets, and statistically, all of them are effective. There are 33 effective components of international market penetration, according to the mentioned model, international market penetration includes 5 dimensions, 33 components, and 75 indicators, and compared to the initial research model, which includes 5, 33 components, and 78 indicators, 3 indicators in the model The final one was removed and the rest of the components and dimensions were confirmed in the final model while having the appropriate factor load.
|
Article number: 16 |
| Keywords: Export, Export Performance, Small and Medium Enterprises, Food Exporter. |
|
|
Full-Text [PDF 866 kb]
(256 Downloads)
|
Article type: Research |
Subject:
General
Received: 2023/03/31 | Accepted: 2023/05/28 | Published: 2023/07/1
|
|
|
|
|
|
|
| Send email to the article author |
|
|
|
| Add your comments about this article |
|
|
|
