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Designing a new product development model with the approach of creating a competitive advantage in the food industry with the foundation's data theorizing approach
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Gholamreza Pesyan1   , Iraj Noori 2, Habibollah Javanmard3 |
1- PhD student of industrial management, Islamic Azad University, Arak branch. Arak, Iran
2- Assistant Professor, Department of Management, Islamic Azad University, Arak Branch. Arak, Iran. , I-nouri@iau-arak.ac.ir
3- . Associate Professor, Department of Management, Islamic Azad University, Arak Branch. Arak, Iran |
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Abstract: (198 Views) |
| New product development is one of the greatest strengths and at the same time, one of the most complex activities and an important factor for the success of manufacturing companies in the market. Therefore, in order to grow and survive in the field of competition, companies are required to produce and present new products to the market. This is especially important in the food industry with the variety of interests and tastes of customers and having many competitors. Therefore, in the present study, considering the existing internal research gap in this field, the researchers are trying to provide a new product development model with the approach of creating a competitive advantage in the food industry by using the foundational data theorizing method. The statistical population of this study consists of academic experts, managers and senior experts in industrial and commercial management who have valuable information and experiences in the field under study. The sampling method in this study is theoretical.Also, the data collection tools, library studies and semi-structured in-depth interview and its analysis method are based on the systematic design of Strauss and Corbin (open, central and selective coding). Therefore, in the open coding stage, by removing similar codes, a total of 94 codes were identified, which were classified into 5 categories of causal factors, background factors, intervening factors, strategies and consequences, and in the form of a new product development model with The approach of creating a competitive advantage in the food industry was presented with the foundation's data theorizing approach |
Article number: 10 |
| Keywords: new product development, competitive advantage, food industry |
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Full-Text [PDF 676 kb]
(168 Downloads)
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Article type: Research |
Subject:
Special
Received: 2020/11/23 | Accepted: 2021/02/15 | Published: 2021/02/28
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