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Investigating the effect of perception of Islamic banking and brand honesty on trust in Islamic Bank considering the mediating role of perceived value and customer satisfaction (Study case: Iran's Qarz-e-Hasneh Mehr Bank)
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Saeed Masoodipoor1   , Mina Sadeghi2 |
1- Assistant Professor, Qom University , masoodipoor@isu.ac.ir
2- Master, Qom University |
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Abstract: (99 Views) |
One of the important areas in Islamic banking is people's trust in this banking, the result of which will be an increase in bank deposits. On the other hand, depositors' satisfaction with banking services will also have a significant impact on the bank's development. The present study seeks to investigate the effect of perception of Islamic banking and brand honesty on trust in the bank, taking into account the mediating role of perceived value and customer satisfaction in Iran's Qarz-e-Hasne Mehr Bank. Most of the research done in the field of Islamic banking focuses on banking processes and contracts, while this research seeks to improve efficiency in Islamic banking. The statistical population of the research is the customers of Qarz-ul-Hosneh Mehr Bank of Isfahan, and 384 people were studied using available sampling method as the sample size. Data collection tools were standard questionnaires whose validity was confirmed. Structural equation method and Smart PLS3 and SPSS22 software were used for data analysis. The results obtained from the data analysis show that the perception of Islamic banking has a positive and significant effect on perceived value and customer satisfaction, and these two variables also increase trust in Islamic banking. Also, the perception of Islamic banking has a direct effect on trust. In the following, solutions were presented in order to increase trust in Islamic banking, and the necessity of protecting the perception of customers in Islamic banking was emphasized. |
Article number: 9 |
| Keywords: Islamic banking, perceived value, brand honesty, customer satisfaction, trust in the bank. |
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Full-Text [PDF 1348 kb]
(34 Downloads)
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Article type: Research |
Subject:
Special
Received: 2024/07/19 | Accepted: 2024/11/2 | Published: 2025/05/26
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