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Designing a structural-process model of investors' tendencies in the insurance industry with an emphasis on psychological factors with the foundation's data approach
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Yaghob Hemati1   , Mehdi Khademi grashi2 , Gholamreza Daghighi asl3 |
1- PhD student, Department of Management, Faculty of Economics and Management, Tehran Research Science Unit, Islamic Azad University, Tehran, Iran.
2- Associate Professor, Department of Management, Faculty of Management and Economics, Tehran Science and Research Unit, Islamic Azad University, Tehran, Iran. , Mehdikhademi@gmail.com
3- Assistant Professor, Department of Economics and Accounting, Faculty of Management and Accounting, Central Tehran Branch, Islamic Azad University, Tehran, Iran. |
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Abstract: (90 Views) |
The prosperity of financial markets, especially the insurance industry, plays a significant role in the country's economic arteries. Increasing the willingness of investors and creating confidence in the financial markets and increasing the confidence of the participants of this market by providing a stable environment for their activities and protecting them against various risks in the market is one of the basic issues of stock exchanges that attract People's participation and the development of investment in securities markets have a significant role. Therefore, the present research has been designed to design a structural-process model of investors' tendencies in the insurance industry with an emphasis on psychological factors with the foundation's data approach. This research is a mixed type of research in which two approaches used in behavioral sciences, ie quantitative and qualitative, are used. The statistical population of this research consists of all professionals and activists in the marketing industry. The method and sample size in determining the appropriate degree of the proposed model is also done as a sampling method available to the number of 19 experts and experts. In the descriptive statistics section of the report of the research sample members, it includes gender, service history and level of education, which is presented based on the table and graph. Also, in the inferential statistics section, the results show that the structural-process model of investors' tendencies in the insurance industry is presented with an emphasis on psychological factors in the form of perceptual, economic, emotional and control factors. |
Article number: 13 |
| Keywords: structural-process model, investors' tendencies, psychological factors |
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Full-Text [PDF 643 kb]
(38 Downloads)
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Article type: Research |
Subject:
General
Received: 2024/09/7 | Accepted: 2024/12/1 | Published: 2025/05/26
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